The internet economy is large and difficult to understand for newbies or marketers. Mastering data analytics tools, SEO, and content marketing can be difficult if you don’t focus on business-critical areas.
A smart digital marketer can change rapidly and learn on their own, even if their old talents become obsolete. They must be able to interact and develop great teams with varied teams and clients.
Digital marketers are in demand globally. According to DMI’s “Perpetual Evolution” research paper, talent and technology are driving the future of digital marketing, with organizations eager to hire digital marketers. Never forget to use and strengthen your hard and soft abilities as you advance.
How do you fast-track your way up the corporate ladder or set yourself apart, especially if you’re a digital nomad or freelancer? Check out these 7 crucial digital specialized skills to stay relevant.
1. Video Marketing
Video dominates the internet and won’t stop. 8 out of 10 customers have bought after watching a brand’s social media video. The State of Video Marketing says that 93% of marketers who use video think it’s important to their strategy and 87% say it gives them a good return on investment.
Most numbers suggest greater conversion, engagement, and SEO rankings with video.
What’s so interesting? Personal and pertinent. People are more likely to trust your business when they can see you (or the brand promoter). It’s also multiplatform content. Consider Instagram and TikTok’s success.
Digital marketers don’t need to be video experts. Knowing how to make videos without a pro is a start. Both Promo and Camtasia can help. If you have the training and enjoy videos, your skills will never be wasted.
To learn more, try Apple Final Cut Pro X or Adobe Premiere Pro.
2. Search Engine Optimization (SEO)
Everyone who wants to work in digital marketing has to have a fundamental understanding of search engine optimization, also known as SEO. This is because SEO is essential to all aspects of digital marketing. If you want to run a successful digital marketing campaign, it is essential that you have a strong understanding of best practices, content optimization, and how search engine optimization actually works. You can certainly delegate the highly technical and back-end work to the more technically savvy members of the team.
Search Engine Marketing (SEM)
On a data and content level, your entire digital strategy can be informed by search engine optimization (SEO) and search engine marketing (SEM). Therefore, you need to be able to communicate with the other members of your team on this, and you won’t get very far if you don’t study the fundamentals and understand how SEO and SEM can work together.
3. Content Marketing
No matter what the future holds, content marketing will always be essential since the content is the backbone of digital marketing. However, content marketing is an enormous undertaking. You need to know how to create a successful content strategy to engage and convert audiences, and you need to be able to write high-quality, SEO-friendly content for multiple platforms.
Adding another layer of complexity is the fact that content comes in a wide variety of formats, including but not limited to videos, social media posts, emails, web content, blogs, e-books, videos, white papers, and so on. Social media marketing knowledge is also required because the content is king on these sites. Consider the six international companies below as examples of those that have mastered the art of content marketing.
4. Data / Analytics
Analytics will be fundamental to your digital marketing approach, helping you make data-driven campaign decisions. Monitoring and reporting using Google Analytics are easy, but it’s tough to use that information to learn about customer behavior and enhance traffic and conversions.
Digital marketers must know how to obtain and use data from most firms (even tiny ones). Companies will always need personnel who can “read” data using marketing technical abilities and extract value from customer data to develop future initiatives. You’ll be a great asset in the industry if you can do this in unique ways that lead to campaign success.
Consider alternatives to Google Analytics to see if they work better for you.
5. Design & Plan
Design thinking is a user-centered approach to problems. The approach fosters human-centered thinking while solving complicated challenges.
The Interaction Design Foundation recommends empathizing, defining, ideating, prototyping, and testing. This works because it focuses on user experience, which is important to digital marketing success. This approach can also be used non-linearly, so you may reach the testing phase and then return to the middle to reconsider concepts.
To improve your marketing resume, you should learn about this method and use it whenever you can.
6. Be Tech Savvy
Because the profession is tech-driven, you must be tech-savvy and learn rapidly. If you’re a millennial or younger, this is probably second nature as a digital native, while older generations may need to master certain technologies and applications like an audience listening or SEM.
Understanding marketing’s technical skills, such as web coding and CMS, might be helpful (CMS). One-third of websites use WordPress, which can be changed to improve SEO and help you get the job you want.
7. Be Persuasive
Not only will an excellent leader in digital marketing have strong people skills, but they will also be able to mix analytical thinking with creative problem-solving. This is essential for success. Because of this, their teams will be able to come up with better ideas for marketing campaigns, which will help organizations move forward.
Possessing strong persuasion and influence skills is an essential component of this. Do you have the ability to persuade someone to buy a product? What about convincing the other leaders of the other teams that your concept is superior to theirs? It’s not about arguing. Instead, it’s about being sure that you can do the job well and showing that you can do it well.
Professional Diploma in Digital Marketing
The world of digital marketing moves quickly and is extremely demanding. If you have a solid grasp of the fundamentals, you’ll be able to hit the ground running in virtually any position you take on. The digital marketing and people skills that really matter can be yours with the help of our Professional Diploma in Digital Marketing program. You will learn up-to-date and relevant knowledge that will assist you in becoming an excellent digital marketer. The topics covered include search engine optimization (SEO), social media marketing, content marketing, and strategy.