How can you ensure that the SEO reports you deliver to your customers are completely perfect? The following are the seven essential parts that require your focus:
Monitoring search engine optimization for clients requires accurate and informative reports. Now show your work.
Our users depend on you for marketing information. Their SEO report is your guide.
Having it right all the time requires a system you can replicate for each client.
What makes search engine optimization reports perfect? Seven essentials
1. Traffic Sources
Is your client’s primary objective to raise the amount of organic traffic that visits their website? First things first: traffic in your SEO reports.
You will also want to use the Source/Medium section of the traffic report for this part of the report if you are using Google Analytics to compile your data. It will provide you with additional information on where your visitors are coming from, thereby assisting your clients in determining where they should spend their time and money.
Since about 63 percent of organic search engine traffic in 2021 came from mobile phones, it is important that mobile sources also be included in this section of the report.
This section of the report will have a format that is comparable to the image that may be found below. Simply navigate to Acquisition > All Traffic > Channels to reach your destination in a hurry.
2. Google Analytics goal conversion rate
Massive site traffic is excellent, but if you don’t know what your visitors want, then all the traffic in the world won’t assist you.
Traffic won’t help if you can’t convert visitors into clients.
Conversion rate is one of your clients’ most essential KPIs, so put it near the beginning of your report.
Once you know the conversion rate, you can explain what’s next in the report and why particular insights and data points appear.
To provide a customer conversion rate, track specific targets as “conversions.”
One non-profit client tracked donations by landing on their “Thanks for the donation!” page.
Google Analytics counts each landing as a donation toward Goal Completion.
Conversions > Goals > Overview has Goal Completion.
3. Top Performing Pages
You probably know wherever your people clicked from, but it is extremely important to find out where they are going while they are on your website.
It’s great when someone finds your website by searching for it on Google organically. However, knowing that someone clicked on your most recent blog post gives you a lot more information about their interests and preferences.
You should always make sure to include your site’s best-performing pages so that your client can see what is and isn’t working. The majority of the time, there are lessons that can be learned from pages that are doing well and applied to pages that could need some assistance in drawing in (and keeping!) traffic.
Using the “Landing Pages” section of Google Analytics is one approach to gathering data from that platform to prove this point.
Go to Behavior first, then Site Content, and finally Landing Pages to reach your destination. You are going to be able to discover which URLs are popular and which ones aren’t quite as popular.
4. Page Speed Insights
Switch from Web Analytics to PageSpeed Insights. It’s a free tool that shows clients how fast their websites load and what performance issues they can change to boost results.
Sometimes it’s just a huge video file. This small tweak loads pages fast.
Page speed wasn’t always a priority, but as user expectations rise, it’s crucial to retain people on your site.
Google says a website’s bounce rate jumps 32% from a one-second load to a three-second load.
5. Bounce Rate And Dwell Time
It is quite helpful to know the number of people that have come to your website, which pages they have clicked on, and whether or not they have converted.
However, in order to have a complete picture, your customer needs to know how long visitors are remaining on their website as well as the percentage of visitors who click away after the initial landing page.
The amount of time that a person spends on a website page after arriving there from an organic search is referred to as dwell time. Are they looking for a quick answer, or are they simply exploring other pages from that location?
However, a high bounce rate isn’t necessarily a bad thing all the time.
If the visitor’s landing page was one that was packed to the brim with internal connections to other pages on your site, and if the visitor bounced soon, it most likely indicates that the visitor has moved on to investigate these outbound links.
In this part, your primary attention should be on the bounce rate of the key website pages that contain rich content such as videos. They need to remain for some time in order to take in all of the content.
6. Backlinks And Rankings
Websites that are having trouble making progress in their SEO rankings may find that backlinks are an effective technique to use.
You can find different tools to keep track of the links you have, which is helpful because it can show you ways to improve the SEO of your website.
If obtaining backlinks for your client was a part of your SEO plan, this is where you’ll demonstrate their value to the client.
You should also give the site’s current rating for the client’s most valuable keywords.
Remember that search engine rankings aren’t what they used to be now that we know so many other things, like site history, user location, and personalization, affect them as well.
7. Recommendations And Next Steps
Underneath a mountain of data, recommendations might not be the first thing that comes to mind. Nonetheless, recommendations and next steps are ultimately what the client is looking for at the end of this report.
Your next steps and suggestions will use all of the information you have collected and apply it to the strategy so that there is an action plan to fix the problems and get the most out of it.
Comparing your current results to those of earlier report periods is the most effective technique to demonstrate your progress through your SEO reports.
Choose a frequency that is convenient for both you and your client, such as year over year, quarter over quarter, etc., and employ it in a consistent manner to demonstrate growth.
When you take into account every one of these facets, you will always produce an SEO report that is flawless.